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Jugaad Innovation

by Jaideep Prabhu, Navi Radjou, Simone Ahuja

Category	Business & Finance
ISBN	9781118249741
Publisher	Jossey-Bass
Language	English
MRP	Rs 960.00
Availability	available
Location	Nepalgunj, Kohalpur and Khajura

Navi Radjou, Jaideep Prabhu, and Simone Ahuja's business book examines "jugaad"—a frugal, flexible, improvisational approach to innovation that originated in resource-constrained emerging markets like India. It argues that this mindset offers valuable lessons for companies everywhere seeking to innovate faster and more affordably.

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