available

Influence: The Psychology of Persuasion

by Robert B. Cialdini

Category	Psychology
MRP	Rs 800.00
Availability	available
Location	Nepalgunj, Kohalpur and Khajura

Robert Cialdini's classic psychology book identifies six key principles—reciprocity, commitment, social proof, authority, liking, and scarcity—that drive people to say "yes" to requests. Drawing on research and real-world examples, it explains how these principles are used (and misused) in marketing, sales, and everyday persuasion.

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Refundable Deposit: Rs 640 (returned when you return the book)

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